Cementia
A ribbon-and-trowel mark for a microcement studio, QR business cards, and a site that shows finished floors.
Overview
Cementia applies microcement finishes in homes and shops. The old mark was a grey house on a trowel. Black replaced it with a single gesture: a ribbon of colour that ends in a trowel, the way a coloured coat is pulled across a floor.
Approach
The ribbon carries the full gradient the studio can mix; the trowel grounds it in the trade. The QR code takes the same gradient so a card and a signboard belong to the same object. Business cards for the three partners, a letterhead, and a gold version for the door.
01 · identity
The mark
02 · gallery
The material
